Turn Your Concepts into Reality: The IDEA Matrix

Let us look at how concepts can be turned into reality. Here is an IDEA matrix that I developed earlier this year for doing this. The processes outlined below interact at so many levels and the lines are not clear-cut between them. It is possible to go from the I stage to the E stage, then back to the D stage then the A stage and vice-versa. That’s the beauty of nurturing ideas. Here we go:

The I Stage: Invest, invent and innovate

No idea can become reality unless you invest time and resources to it. Ideas grow in fertile ground. For your idea to expand you need to create an environment in which it can flourish and blossom. This could be an environment where you brainstorm with others on the idea or where you can study on the idea. Investing time and resources to the idea is key to being able to invent the idea. To invent is simply to create or produce something. Invention leads to innovation - the introduction of changes or new things in society. The idea has to become a dominant force in your life through the investing of time and resources towards it.

The D Stage: Discover, document and define

Once the idea has been invented, it provides you with the opportunity to discover and really define what the idea’s purpose is. When concept becomes reality, we begin to discover the full potential of our dreams. This should be carefully documented because it is the key to innovation. As long as the idea remains concept, we cannot be able to discover it’s full potential nor to clearly define it. When Alexander Graham Bell invented the telephone, he couldn’t define it as we know it today at first. He knew that he had a device for transmitting speech. In his application filed on February 18, 2006, he mentioned “major improvements in telegraphy”. It wasn’t until much later that his invention was defined clearly. Through the many processes of this idea matrix, his concept has continued to be improved in so many ways.

The E Stage: Experiment, experience and evaluate

Ideas need to be experimented on a lot of times at the early stages. Ideas need to be implemented so that we can build on them. If ideas forever remain concepts, we cannot be able to fully experience them. We need to have tangible evidence of the ideas so that we can evaluate them and improve on them. It is the process of constant and continuous evaluation and reevaluation that results in winning ideas. It is through the process of experimentation and evaluation that we really learn about our ideas. When we become students of our ideas, we set in process a mechanism that allows us to actualize the ideas.

The A Stage: Actualize, advance and advertize

Once the ideas have been experimented on and evaluated, they allow us to go to the next level of actualizing them. By this time we have tangible goods and services that can be advanced to others. The key to the idea reaching it’s full potential is in your ability to advertize it. Advertizing is simply bringing your idea to the masses so that others can experience it’s power and purpose. Your idea could be the solution to so much hurt and difficulty that others have experienced. So, work on those ideas. Use the idea matrix to bring them to the forefront of your world.