A Dream Whose Time Has Come

Early when I developed the dream for the Better Life Company, I came across a quote that greatly inspired my desire to work hard at formulating a concise strategy for realizing the dream. The quote was, “A dream is a goal given substance, direction and time”. I think I read the quote in a Fast Company magazine article around 1999 or 2000. My greatest labor over the past couple of years has been in developing the philosophical foundations of the company. My belief is that the bedrock of a solid mission, concrete core values, a lasting vision and achievable strategic objectives will become the source of true success for the organization.

Better Life Company is a living organism and it will adjust to changing times, environments and situations in order to stay on the cutting-edge of innovation. While the company currently exists as a single entity, it will grow and replicate in order to fully realize the extent of it’s potential. By starting off as a single entity we are able to develop a position in the market and harness leverage that will provide us with the momentum for realizing our true position.

It’s all about timing now. We have given substance to the dream and have a clear direction. Voltaire once said that an invasion of armies can be resisted but not a dream whose time has come!